- September 10, 2016
- Posted by: admin
- Category: Internet marketing for local business
For this, first of all we need to know what is online marketing. Online marketing stands for the marketing of the website on internet. As a person needs water and food to live, same as that a website needs marketing to be in the market. Internet marketing works as water for a small business. There are many ways of doing internet marketing for a business.
First and foremost way of marketing is newspaper advertising. As we know that, many people like reading newspapers so this is the best way to communicate your services to the customer. When starting to use internet marketing for local business you need to think about your needs. Are you in need of quick traffic to drive revenue or do you have some time to wait and grow organically? There are two ways to market your business online, paid placement which does not last or organic growth that takes time but sticks.
Obviously paid placement is the easiest way to climb in the top, but it is also vety expensive. If you have the capital I suggest you to go with paid services with your search engine optimization campaign. While waiting for your local SEO to get your site ranked you can gain targeted traffic that not only helps to bring in some money but boosts your websites rankings on the search engines.
Local optimization or organic search engine marketing can take time but it is the best way to draw in free customers. Not exactly free, you are actually paying for them but not per visit like PPC advertising. Also, people know the difference between a paid placement and a long term organic search ranking. They know that you have to have earned the respect of the search engines and took the time to rank in order to be at the top of Google.
About how long will it take to get to the front page of Google you ask? If you have no web presence or a brand new listing then it takes about 1 month to get some sort of traction. Even then you are not going to be shown all over the place unless you are in a very niche market. Once you have gained the respect of the major search engines though and are being shown on the first page you gain the respect of the consumers searching.