- June 17, 2017
- Posted by: admin
- Category: Digital Marketing
Do you know what exactly a content marketing is? Content marketing is a marketing approach for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined targeted audience. The main object of content marketing is to drive lucrative customer action. This content can be in a variety of formats like news, videos, whitepapers, blogs, case studies, question and answer articles etc.
Boosts brand awareness
Having a brand alone is not enough. Every company aspires to become a brand. It is somewhat like each actor aspires to become an icon like Tom cruise, Bradley cooper etc. Every famous person is not an icon. Similarly companies with a strong brand image indicate how consistent they have been in creating impression in mind of their customers.
Creating content that builds trust
Brands must always think first that for whom they are writing and why they are writing. Trust is easier to build when the right reader is given the right content. You should first well define your targeted audience. Make a list of all of your target audience’s characteristics, for example, age, sex, income, education, marital status, geographic distribution, consumer habits. Now, create your content based on this information. If you audience wants to seek your content via email then make sure that you make it available to them through it. You should put the information/content in the place where the audience wants it to be.
Content that gives a feel to purchase a product
A customer will never buy a product by just giving a look at the image of it. They would be tempted to buy your product by reading the content description of the product. Customers hardly buy any product on the basis of its features. They buy because they perceive some benefits to those features. Your content should precisely define the benefits that a customer would get from your product/service. It is imperative to produce a content that guides a consumer through the buyer’s journey –awareness, evaluation and purchase results in more sales. A buyer will be motivated to go for purchase once he/she reads your content which can relate to their requirements.
Shareable content to promote your business
Interrelationship is essential to flourish any business. It is the connection between multiple people or groups among other people or groups. This interrelationship can be achieved through content sharing. Most of the time people are engaged in social media. So, Social Media is the best platform to share your business content. The more people who share content from your website to their social circles, the more people there are who will see your content. This in turn increases the number of visitors of your website in general. In addition, this act of sharing will increase the search ranking of your website. Periodically you should post your content on social media; your community is interested in. One of the primary advantages of social media is that it allows for real time communication and updates.
Fresh updated website content
One of the most common issues observed with websites is that the contents are not updated periodically. A stale website is less interesting and less professional than one with updated content that changes regularly. There are several ways of keeping the content of your website fresh like incorporating a blog marketing on your website, adding images and videos to your website, adding client testimonials and new menu pages in your website. One method of keeping the customer engaged is to maintain an RSS feed that is relevant to your industry.
As a result, a fresh updated website will always remain at the top of search list. Also a higher search engine ranking gives a good image and reputation to an organization. With the help of these strategies precise and updated content can be developed which will help the marketers to generate more sales and attract customers to their websites.